Vision and values

Values and vision

At Entire M, we are guided by the values, norms and beliefs that are important to us, and which determine our decisions and actions. We form a close-knit team of exceptional people, who work together towards a common goal. We are insanely proud of our company, which develops the Direct Action® and Helikon-Tex® brands. 

Our core values are development, ethics and tolerance.

Development

we understand it in a multifaceted way: as the development of our company, employees and products. It is a continuous process that allows us to meet the growing expectations of users.

Ethics

That for us, first and foremost, is about honesty and responsibility towards the people we work with – employees, suppliers, customers and users.

Tolerance

is a value we have cherished for years. We respect the private and professional opinions of our employees and customers, which allows us to look at each issue from different perspectives. Freedom of speech and mutual respect are key for us. 

Entire M – We’re Growing.

At Entire M, we believe that growth should go hand in hand with responsibility. We are at the beginning of our journey – learning to measure our impact, collecting data, and building the foundations for our future sustainability strategy.

Since 2023, we have been monitoring our carbon footprint across all three scopes, and since 2022, we have been publishing our own ESG report. We know that the textile industry poses significant challenges – that’s why our actions cover the entire supply chain, not just our offices.

We focus on quality and durability – complaints account for less than 0.1% of our sales.

For us, growth is not just about expansion, but above all about conscious, fact-based decisions.